On a recent trip to Little Rock, Arkansas, I was strolling near the riverfront when I happened upon a statute. The female and child were not easily recognizable. Upon closer examination, I learned it was Harriet Tubman.
I began to ponder, how many people have viewed this work of art and wondered why Harriet Tubman has a statue? Although I knew a little about Harriet Tubman, I did not see any signs nearby that explained her historical significance. Do you know why? Do the thousands of foreign visitors to Little Rock know about her dangerous journeys?
How could this statue be changed or added to, creating an educational experience that tells the “whole story”?
Oftentimes brochures and advertising materials are similar to the “missing information” on the statue – they do not tell the whole story. Have you seen promotions where they forgot to include their location, store hours, or contact information? Perhaps they did not utilize all of the social media outlets for promotion. In these cases, their advertising dollars are not being utilized as effectively as they could.
If you are too close to the project, it is helpful to invite a friend or colleague to review your work and provide suggestions for improvement. These suggestions could provide the input you need to promote your product or event more effectively. Consider asking an AWC member to provide input on your next project.
Incidentally, the National Women’s Hall of Fame lists Harriet Tubman among the greatest women in our country. Born a slave in 1820, she is known for escorting over 300 slaves to freedom through the Underground Railroad. Harriet Tubman, another great woman from American History!
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